Glossary

The terms, in plain language.

Definitions written for business owners rather than for other marketers, each linked to the service where the concept gets applied. The list grows a term or two a week, never in bulk.

All terms

Answer Engine Optimization (AEO)
Technical SEO
Core Web Vitals
Keyword cannibalization
Search intent
301 redirect
Structured data (schema markup)
Headless CMS
Page builder
ROAS (return on ad spend)
Conversion rate
Google Business Profile

Applied

Definitions are the map; the work is the territory. See everything we do, or start with SEO & Analytics and AI Search Visibility.