Headless CMS
A headless CMS stores and manages content but does not render the website: a separate front end reads the content over an API and serves the pages. “Headless WordPress” keeps the familiar editor while a faster front end, often Next.js, does the rendering.
Traditional CMSs do two jobs: manage content and build the pages visitors see. Headless splits them, which buys speed (pages pre-rendered and served from a CDN edge), a smaller attack surface, and freedom to build the front end with modern tooling.
The cost is real: plugins and themes that render things stop working, and their jobs must be rebuilt in the front end. That rebuild list is what decides whether headless is worth it, which is why our conversion work starts with a fit assessment rather than a pitch.
Who it fits: performance-critical sites, high-traffic publishers, and teams serving content to more than one destination (site, app, screens). Who it doesn't: most brochure sites, which are better served by a lean classic build.