Structured data (schema markup)
Structured data is machine-readable JSON added to a page that states plainly what the page is about: the organization, the service, the author, the questions answered. It clarifies entities for search engines and AI systems; it does not buy rankings or citations.
Search engines read prose well and relationships poorly. Structured data (usually JSON-LD using the schema.org vocabulary) removes the ambiguity: this business, at this address, offers these services, and this article was written by this person.
Two rules keep it honest. First, structured data must describe visible content, and marking up content that is not on the page violates Google's guidelines. Second, it is a clarifier rather than a lever: it makes eligible pages easier to understand and sometimes eligible for richer displays, and that is the whole promise.
On this site, every page ships one connected graph: organization, founder, services, and pages referencing each other by stable identifiers instead of repeating themselves. That architecture is part of what our AI Search Visibility service builds for clients.