Nundle (Inland NSW Tourism)
We built a clear value proposition, improved search visibility, and ran targeted campaigns to grow regional visits and revenue.
The Challenge
Nundle, a historic rural town in NSW, was struggling to compete with major tourist destinations for visitor attention. Despite its unique charm, heritage attractions, and authentic rural experiences, the town was not capturing its share of the growing domestic tourism market.
Our Solution
We developed a comprehensive digital marketing strategy that positioned Nundle as an authentic rural escape, leveraging its unique heritage, natural beauty, and local experiences to attract both domestic and international visitors.
Results & Impact
Measurable business outcomes
Direct economic impact measured through visitor spending and local business revenue
Year-over-year increase in organic search traffic
Growth in accommodation and activity booking inquiries
Our Approach
- Complete SEO overhaul focusing on regional tourism keywords
- Targeted PPC campaigns for domestic and international markets
- Content marketing strategy highlighting authentic experiences
- Local business partnerships for comprehensive destination marketing
- Advanced analytics implementation for performance tracking
Project Timeline
Discovery & Strategy
Month 1
- Tourism market analysis and competitor research
- Technical SEO audit and keyword research
- Stakeholder interviews with local businesses
- Strategy development and campaign planning
Implementation
Months 2-4
- Website optimization and technical SEO fixes
- PPC campaign setup and launch
- Content creation and publishing
- Analytics and tracking implementation
Optimization & Growth
Months 5-9
- Campaign performance analysis and optimization
- Content expansion and seasonal adjustments
- Local partnership development
- Conversion rate optimization
Scale & Sustain
Months 10-12
- Campaign scaling for peak tourism seasons
- Long-term strategy development
- Training for local tourism board
- Handover and ongoing support planning
Client Testimonial
"MapleGrowth Digital transformed our digital presence and delivered real economic impact for our region. Their strategic approach and execution exceeded our expectations."
David Mitchell
Tourism Development Manager, Nundle Tourism Board
Key Learnings
Authentic content showcasing real local experiences significantly outperformed generic tourism content
Collaborating with local businesses created a unified marketing approach that benefited the entire region
Adjusting campaigns for peak and off-peak seasons maximized ROI and maintained consistent visitor flow
Targeting specific experience-based keywords attracted more qualified visitors than generic tourism terms
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